
Beating the Odds: How Saket Secured a Spot at INSEAD with Less Than 2 Years of Experience
Subscribe to receive the latest case study posts to your inbox.
Indian applicant with less than 2 years of experience
Application Round: Round 1 (Sept Intake)
Saket came to us with only one goal in mind: attending INSEAD. Working in his family business, and with the need to return to it at the earliest to develop their e-commerce capabilities, he had a very aggressive timeline to keep: it had to be a 1-year MBA and he couldn’t delay the start of his MBA.
Challenges
Because he needed to attend his MBA program in the upcoming cycle (or not at all), we understood that the challenge was substantial. He was significantly younger and less experienced than most of his peers. INSEAD is known for favoring candidates with more extensive work experience, with an average of 7 years compared to 5 years for most US programs. With only 2 years by the start of the MBA, Saket had to beat the odds to make it. Additionally, despite his extensive international experience, Saket had returned to India upon graduation, placing him in one of the world’s most competitive applicant pools: Indian, male, engineer.
Strategic Approach
Recognizing the challenge from the outset, our coach swiftly devised a strategy to overcome the odds. The candidate's extensive international experience from studying overseas was a key asset. Additionally, his academic excellence, demonstrated by a perfect GPA in one of the most challenging undergraduate courses and a 760 GMAT score (99th percentile), further strengthened his profile. Crucially, his role in the family business allowed us to highlight his impactful achievements more effectively than if he had been working in a corporate environment.
Vision Crafting
At the time of his application, Saket was overseeing the setup of a massive manufacturing plant in India, managing the project end-to-end. Despite his young age, he was responsible for significant CAPEX investments and led the recruitment of over 500 factory workers. His MBA was endorsed by his firm’s COMEX and was essential for his professional development. Therefore, we aimed to strongly connect his family business background with his future aspirations.
INSEAD did not have a word limit on the post-MBA career goal essays at that time, which allowed us to thoroughly define his vision as the third-generation leader of the family business. We emphasized his focus on social impact, detailing the enhanced safety measures, housing policies, and educational benefits for workers' children that he implemented while establishing the plant. This comprehensive narrative showcased his potential to drive meaningful change and perfectly aligned with INSEAD’s newly launched campaign promoting “business as a force for good.”
Innovative Risk-Taking
Results
Although his application was initially successful, it was only a partial victory as INSEAD offered him a deferred admission. He received a personal email from the Director of Admissions, explaining that while they were impressed with his accomplishments, they felt he needed more relevant experience before starting the program and recommended a one-year delay. This was not an option for Saket or his family business’s COMEX, so we decided to appeal the decision. We updated his CV, secured additional letters of support from regional government agency leaders, and crafted a compelling appeal argument. After a few weeks, Saket was offered deferred admission to the January intake (instead of the previous September) - something that had never been done before.
Despite having just over two years of work experience at the start of his MBA, Saket graduated as one of the top students. He significantly contributed to strengthening INSEAD's entrepreneurship ecosystem by spending two months working with various startups on go-to-market (GTM) strategies and mapping the French tech landscape. Today, he is taking the retail division of his family business to new heights, having built some of the most robust e-commerce capabilities.
Conclusion
Saket's admission to INSEAD demonstrated that overcoming the odds requires a great deal of perseverance and audacity. It also highlighted that average metrics alone shouldn't be misleading. We believe there is always a path to success; it just needs to be strategically engineered.

Thank you so much for your guidance along the journey from an underconfident prospective MBA candidate to a beaming INSEAD student. Your 24x7 availability helped make up for my erratic work schedules and ensured we met every deadline ahead of time. Our in depth conversations made the essay writing exercise a cakewalk (for me, you still had to do the heavy lifting!). Lastly but most importantly, your faith in me was the most essential push for someone with 1.5 years of experience in a family business to confidently apply to and get accepted by the best 1 year MBA programme in the world. Thank you for all of this. It has been a genuine pleasure and honour to work with you!!”

Tristique odio senectus nam posuere ornare leo metus, ultricies. Blandit duis ultricies vulputate morbi feugiat cras placerat elit. Aliquam tellus lorem sed ac.

Sign-up for our monthly newsletter that covers admission updates, MBA news, new programs launches and much more.
Request A Free Consultation
Please submit your information and our team will get in touch with you right away.
Discover answers to all your questions about application processes, school selection, and support in our comprehensive FAQ section. It's your go-to resource for clarity and guidance on your MBA journey.
Begin by scheduling a free consultation through our website. During this session, we'll discuss your goals and determine the best path forward.
We are a New Zealand-based company with a global presence, offering virtual coaching via Zoom to support clients worldwide. With offices in 20+ countries and strategists based in over 15 countries, including the United States, we provide expert guidance tailored to applicants from diverse backgrounds and regions.
We primarily offer one-on-one coaching, ensuring personalized guidance tailored to each applicant’s background, goals, and MBA aspirations. Our experienced coaches work closely with you to craft a compelling application strategy, refine your essays, and prepare for interviews. While our focus is on individual support, we also offer occasional group workshops and webinars on key MBA application topics.
Our pricing varies depending on the level of support you need. Since every applicant has unique goals and requirements, we offer customized packages tailored to your MBA journey. To get a personalized quote, we recommend scheduling a free consultation with our team. During this session, we’ll assess your needs and provide details on our services, pricing, and payment options.